23andMe Price History

$6.99

Current Price /mo

$4.99

Launch Price /mo

+40%

Total Increase

2

Price Rises

23andMe has raised its price 2 times since launching in 2020. The current price is $6.99/month. The most recent increase was in January 2024 when prices rose to $6.99/month.

23andMe Price Timeline

All 23andMe Price Changes

DatePriceChange
2020-10$4.99Launch
2022-06$5.99+20%
2024-01$6.99+17%

How Much Have You Paid 23andMe?

How Much Have You Spent?

Select when you first subscribed to 23andMe:

$402.34

Approximate total spent since Jan 2020

vs Inflation

23andMe prices have risen 1.4× faster than inflation since 2020.

Actual price$6.99
If inflation only$6.40

What Can You Do?

🎯

Get a retention offer

See what deals others have received

✂️

Cancel and pause

Step-by-step cancellation guide

🔄

Find a cheaper alternative

Compare free and paid options

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Frequently Asked Questions

How many times has 23andMe raised its price?

23andMe has raised its price 2 times since 2020. The current price is $6.99/month.

When was the last 23andMe price increase?

The most recent 23andMe price increase was in January 2024, when the price increased to $6.99/month.

Is 23andMe getting more expensive?

Yes, 23andMe's price has increased 40% since 2020 — 1.4x faster than UK inflation over the same period.

How do I avoid the next 23andMe price increase?

You have several options: lock in an annual plan (if cheaper), use our cancellation guide to trigger a retention discount, or switch to a cheaper alternative.