YouTube Premium Price History

£12.99

Current Price /mo

£11.99

Launch Price /mo

+8%

Total Increase

1

Price Rise

YouTube Premium has raised its price 1 time since launching in 2018. The current price is £12.99/month. The most recent increase was in February 2023 when prices rose to £12.99/month.

YouTube Premium Price Timeline

All YouTube Premium Price Changes

DatePriceChange
2018-06£11.99Launch
2023-02£12.99+8%

How Much Have You Paid YouTube Premium?

How Much Have You Spent?

Select when you first subscribed to YouTube Premium:

£1165.06

Approximate total spent since Jan 2018

vs Inflation

YouTube Premium prices have risen 0.3× faster than inflation since 2018.

Actual price£12.99
If inflation only£15.81

What Can You Do?

🎯

Get a retention offer

See what deals others have received

✂️

Cancel and pause

Step-by-step cancellation guide

🔄

Find a cheaper alternative

Compare free and paid options

Related Price Histories

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Frequently Asked Questions

How many times has YouTube Premium raised its price?

YouTube Premium has raised its price 1 time since 2018. The current price is £12.99/month.

When was the last YouTube Premium price increase?

The most recent YouTube Premium price increase was in February 2023, when the price increased to £12.99/month.

Is YouTube Premium getting more expensive?

Yes, YouTube Premium's price has increased 8% since 2018 — 0.3x faster than UK inflation over the same period.

How do I avoid the next YouTube Premium price increase?

You have several options: lock in an annual plan (if cheaper), use our cancellation guide to trigger a retention discount, or switch to a cheaper alternative.