Amazon Prime Price History
£8.99
Current Price /mo
£5.99
Launch Price /mo
+50%
Total Increase
3
Price Rises
Amazon Prime has raised its price 3 times since launching in 2014. The current price is £8.99/month. The most recent increase was in January 2024 when prices changed (Price held; ads introduced in Prime Video) to £8.99/month.
Amazon Prime Price Timeline
All Amazon Prime Price Changes
| Date | Price | Change |
|---|---|---|
| 2014-11 | £5.99 | Launch |
| 2020-09 | £7.99 | +33% |
| 2022-09 | £8.99 | +13% |
| 2024-01 | £8.99 | 0% |
How Much Have You Paid Amazon Prime?
How Much Have You Spent?
Select when you first subscribed to Amazon Prime:
£997.63
Approximate total spent since Jan 2014
vs Inflation
Amazon Prime prices have risen 1.4× faster than inflation since 2014.
Related Price Histories
Frequently Asked Questions
How many times has Amazon Prime raised its price?
Amazon Prime has raised its price 3 times since 2014. The current price is £8.99/month.
When was the last Amazon Prime price increase?
The most recent Amazon Prime price increase was in January 2024, when the price changed (Price held; ads introduced in Prime Video) to £8.99/month.
Is Amazon Prime getting more expensive?
Yes, Amazon Prime's price has increased 50% since 2014 — 1.4x faster than UK inflation over the same period.
How do I avoid the next Amazon Prime price increase?
You have several options: lock in an annual plan (if cheaper), use our cancellation guide to trigger a retention discount, or switch to a cheaper alternative.