Each verdict is based on a combination of factors: price relative to competitors, how much the average user actually uses the service, whether free alternatives exist, how much the price has increased since launch, and community ratings from GoCancelIt users. A "worth it" rating means the service offers clear value for most subscribers. "Borderline" means it depends on your usage. "Overpriced" means most people would be better off with an alternative.

Cost per use divides your monthly subscription fee by how often you use the service. For example, if Netflix costs £10.99/month and you watch 15 times per month, your cost per use is £0.73 — excellent value. If you only watch twice a month, it costs £5.50 per session — at which point renting individual films may be cheaper. We calculate cost per use based on average usage data.

For many services, yes. Free alternatives to Spotify include YouTube Music (with ads) and Amazon Music (with Prime). BBC iPlayer and Channel 4 are free alternatives to some streaming services. LibreOffice replaces Microsoft 365 for most users. Each verdict page lists the best free alternatives for that specific service.

Verdicts are reviewed whenever a service changes its price, features, or competitor landscape. Major events like Netflix raising prices or a new free competitor launching will trigger an immediate review. At minimum, every verdict is reassessed quarterly to ensure it reflects current value.