How to Cancel NOW TV
Quick Answer
To cancel NOW TV, go to nowtv.com and sign in to your account. Then click "my account" from the menu. You may be offered a discount to stay — very likely based on community reports.
Step-by-Step Cancellation
Log in to NOW
Go to nowtv.com and sign in to your account.
Go to My Account
Click "My Account" from the menu.
Select the pass to cancel
Find the pass you want to cancel and click "Cancel Pass".
Accept or decline the offer
NOW will almost always offer a discounted rate. Accept or continue cancelling.
Cancellation Scripts
Watch out for these dark patterns when cancelling NOW TV:
Aggressive retention offers before confirmation
Shows content you'll lose access to
Alternatives to NOW TV
Alternatives to NOW TV
BBC iPlayer
Free alternative
ITVX
Free alternative
Channel 4
Free alternative
Frequently Asked Questions
Does NOW TV always give a discount when you cancel?
NOW TV is one of the most generous services for retention offers. The vast majority of users report being offered 50% off or even free months.
Can I cancel just one NOW TV pass?
Yes, you can cancel individual passes (Entertainment, Cinema, Sports) without affecting the others.
What is the cheapest way to get NOW TV?
Cancel and wait — NOW regularly offers returning customer deals at 50% off. You can also find discounted passes at retailers.
Can I pause NOW TV?
NOW doesn't have a formal pause feature, but you can cancel and re-subscribe. Retention offers make this especially worthwhile.
Will I lose my NOW TV data if I cancel?
Your account and watchlist are kept. You can re-subscribe at any time and pick up where you left off.
Save Money on Other Subscriptions
Browse cancellation offers from other services or share your own experience.