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How to Cancel Apple TV+

£8.99/mo
Easy
high retention chance

Quick Answer

To cancel Apple TV+, go to settings > [your name] > subscriptions on iphone/ipad. Then find and tap apple tv+ in your subscriptions list. You may be offered a discount to stay — very likely based on community reports.

Step-by-Step Cancellation

1

Open Settings on your Apple device

Go to Settings > [Your Name] > Subscriptions on iPhone/iPad.

2

Select Apple TV+

Find and tap Apple TV+ in your subscriptions list.

3

Tap Cancel Subscription

Tap "Cancel Subscription" or "Cancel Free Trial".

4

Check for retention offer

Apple frequently offers free months or a discounted rate at this stage.

Cancellation Scripts

cancel_script.md
YOU:
Hi, I'd like to cancel my Apple TV+ subscription please.

AGENT:
I'm sorry to hear that. May I ask why you're cancelling?

YOU:
It's become too expensive for what I use. I need to cut my monthly costs.

// Apple TV+ is known for offering 1-3 free months when you cancel. Just start the process.

IF OFFERED A DEAL:
That sounds interesting — can you confirm the exact terms and how long the discount lasts?

IF NO DEAL OFFERED:
I understand. Please go ahead and process the cancellation. Can you confirm when my access ends?
Adapt to your Apple TV+ conversation
⚠ Know Their Tactics

Watch out for these dark patterns when cancelling Apple TV+:

Cancellation buried in device settings rather than the app

Apple TV+ Price History

+80%
2019-11£4.99
2022-10£6.99
2023-10£8.99
View full price history →

Alternatives to Apple TV+

Alternatives to Apple TV+

BBC iPlayer

Free alternative

ITVX

Free alternative

Tubi

Free alternative

Pluto TV

Free alternative

Frequently Asked Questions

Does Apple TV+ give free months when you cancel?

Yes, Apple TV+ frequently offers 1-3 free months to users who attempt to cancel. This is one of the most generous retention strategies in streaming.

How do I cancel Apple TV+ on a non-Apple device?

Sign in to tv.apple.com, click your account icon, go to Settings > Subscriptions, and cancel from there.

Can I get Apple TV+ free with a new Apple device?

Yes, Apple offers 3 months free Apple TV+ with the purchase of a new Apple device.

Is Apple TV+ included in Apple One?

Yes, Apple TV+ is included in all Apple One bundle tiers, which also includes Music, iCloud+, and more.

What happens after my free Apple TV+ trial ends?

You'll be charged the full monthly price unless you cancel before the trial ends.

Save Money on Other Subscriptions

Browse cancellation offers from other services or share your own experience.