How to Cancel Prime Video
Quick Answer
To cancel Prime Video, visit amazon.co.uk/gp/primecentral and sign in. Then select "end membership and benefits". You may be offered a discount to stay — possible based on community reports.
Step-by-Step Cancellation
Go to Amazon Prime settings
Visit amazon.co.uk/gp/primecentral and sign in.
Click End Membership
Select "End Membership and Benefits".
Navigate confirmation pages
Amazon will show multiple pages highlighting benefits you'll lose. Click through all of them.
Confirm cancellation
On the final page, confirm your cancellation. Amazon may offer a reduced rate.
Cancellation Scripts
Watch out for these dark patterns when cancelling Prime Video:
Multiple confirmation pages designed to confuse
Highlights all Prime benefits you'll lose (delivery, music, photos)
Buried cancellation button
Alternatives to Prime Video
Alternatives to Prime Video
BBC iPlayer
Free alternative
ITVX
Free alternative
Channel 4
Free alternative
Tubi
Free alternative
Frequently Asked Questions
How many steps does it take to cancel Amazon Prime?
Amazon uses a multi-page cancellation flow with 4-6 pages. Each page highlights a different benefit to try to retain you.
Can I keep Prime delivery without Prime Video?
No, Prime Video is bundled with Amazon Prime. You cannot separate them — it's all or nothing.
Does Amazon offer a discount if I try to cancel Prime?
Some users report being offered a reduced monthly rate or a free extension of their membership when attempting to cancel.
Can I get a Prime refund?
If you haven't used any Prime benefits since your last renewal, Amazon may offer a full refund.
What happens to my Amazon purchases if I cancel Prime?
Your Amazon account and purchase history remain. You just lose Prime benefits like free delivery and Prime Video.
Save Money on Other Subscriptions
Browse cancellation offers from other services or share your own experience.