Prime Video vs Apple TV+
Side-by-side comparison of price, value, cancellation difficulty, and retention offers.
Prime Video
£8.99/mo
Apple TV+
£8.99/mo
| Prime Video | Metric | Apple TV+ |
|---|---|---|
| £8.99/mo | Current price | £8.99/mo |
| £5.99/mo | Price at launch | £4.99/mo |
| 2 (+50%) | Price increases | 2 (+80%) |
| Cancellation difficulty | ||
| Possible | Retention offer likelihood | Very Likely |
| 4 available | Free alternatives | 4 available |
Our Verdict
Prime Video and Apple TV+ are priced identically. Prime Video has had smaller price increases over time, making it a more stable choice. If you do need to cancel, Apple TV+ is easier to leave than Prime Video.
Which should you cancel?
Apple TV+ costs more and has a high chance of offering a retention deal if you try to cancel.
Frequently Asked Questions
Which is cheaper, Prime Video or Apple TV+?
Both services cost the same at £8.99/mo.
Which is easier to cancel, Prime Video or Apple TV+?
Apple TV+ is easier to cancel with a difficulty rating of 2/5 compared to Prime Video at 4/5.
Which has better retention offers, Prime Video or Apple TV+?
Prime Video has a medium likelihood of offering a retention deal, while Apple TV+ has a high likelihood.
Has Prime Video raised prices more than Apple TV+?
Prime Video has raised prices by 50% since launch, while Apple TV+ has raised prices by 80%.