Offer Details
Pro Tip
Click through the cancellation flow and Amazon may offer a discounted rate or a reminder of your savings. Select "I want to cancel" at each step.
Dark Patterns to Watch For
- Multiple confirmation screens designed to make you reconsider
- Shows estimated delivery savings to guilt you into staying
- Offers to downgrade before allowing full cancellation
How to Cancel Amazon Prime Subscription
- Log in to Amazon
Go to amazon.co.uk and sign in to your account. - Go to Prime membership
Navigate to "Account & Lists" > "Your Prime Membership" or go directly to amazon.co.uk/mc/pipelines/cancel-prime. - Click End Membership
Click "End Membership and Benefits". Amazon will show you everything you'll lose. - Navigate past retention screens
Amazon will show multiple screens asking you to reconsider, including reminders of delivery savings and Prime Video content. Click through all of them. - Confirm cancellation
Select whether to end immediately or at the end of the billing period. Click the final confirmation button.
Go to Amazon Prime cancellation page →
Read our full guide: How to Cancel Amazon Prime →
Disclaimer: This cancellation guide is provided as general information only. Cancellation processes may change or vary. For the most accurate and up-to-date information, always refer to Amazon Prime's official website or contact their customer support directly.
Frequently Asked Questions
Can I get a refund when cancelling Amazon Prime?
If you haven't used any Prime benefits since your latest renewal, Amazon will issue a full refund. If you've used some benefits, you may receive a partial refund.
What do I lose when I cancel Amazon Prime?
You lose free next-day delivery, Prime Video, Prime Music, Prime Reading, Prime Gaming benefits, and early access to Lightning Deals.
Can I cancel Amazon Prime and keep Prime Video?
No, Prime Video is bundled with Amazon Prime in the UK. However, you can subscribe to Prime Video separately for a lower price.
Is it cheaper to pay for Amazon Prime annually?
Yes, the annual plan is £95/year, which works out to about £7.92/month compared to £8.99/month on the monthly plan.
What happens to my Prime Video watchlist if I cancel?
Your watchlist and viewing history are preserved. If you resubscribe, everything will still be there.