How to Cancel Amazon Prime
Quick Answer
To cancel Amazon Prime, go to amazon.co.uk and sign in to your account. Then navigate to "account & lists" > "your prime membership" or go directly to amazon.co.uk/mc/pipelines/cancel-prime. You may be offered a discount to stay — possible based on community reports.
Step-by-Step Cancellation
Log in to Amazon
Go to amazon.co.uk and sign in to your account.
Go to Prime membership
Navigate to "Account & Lists" > "Your Prime Membership" or go directly to amazon.co.uk/mc/pipelines/cancel-prime.
Click End Membership
Click "End Membership and Benefits". Amazon will show you everything you'll lose.
Navigate past retention screens
Amazon will show multiple screens asking you to reconsider, including reminders of delivery savings and Prime Video content. Click through all of them.
Confirm cancellation
Select whether to end immediately or at the end of the billing period. Click the final confirmation button.
Cancellation Scripts
Watch out for these dark patterns when cancelling Amazon Prime:
Multiple confirmation screens designed to make you reconsider
Shows estimated delivery savings to guilt you into staying
Offers to downgrade before allowing full cancellation
Alternatives to Amazon Prime
Alternatives to Amazon Prime
Free delivery on orders over £25
Free alternative
Tubi and Pluto TV for streaming
Free alternative
BBC iPlayer
Free alternative
Royal Mail Tracked 48 for cheap delivery
Free alternative
Frequently Asked Questions
Can I get a refund when cancelling Amazon Prime?
If you haven't used any Prime benefits since your latest renewal, Amazon will issue a full refund. If you've used some benefits, you may receive a partial refund.
What do I lose when I cancel Amazon Prime?
You lose free next-day delivery, Prime Video, Prime Music, Prime Reading, Prime Gaming benefits, and early access to Lightning Deals.
Can I cancel Amazon Prime and keep Prime Video?
No, Prime Video is bundled with Amazon Prime in the UK. However, you can subscribe to Prime Video separately for a lower price.
Is it cheaper to pay for Amazon Prime annually?
Yes, the annual plan is £95/year, which works out to about £7.92/month compared to £8.99/month on the monthly plan.
What happens to my Prime Video watchlist if I cancel?
Your watchlist and viewing history are preserved. If you resubscribe, everything will still be there.
Save Money on Other Subscriptions
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