The Athletic Price History
£7.99
Current Price /mo
£4.99
Launch Price /mo
+60%
Total Increase
3
Price Rises
The Athletic has raised its price 3 times since launching in 2019. The current price is £7.99/month. The most recent increase was in June 2024 when prices changed (Current price) to £7.99/month.
The Athletic Price Timeline
All The Athletic Price Changes
| Date | Price | Change |
|---|---|---|
| 2019-08 | £4.99 | Launch |
| 2021-01 | £5.99 | +20% |
| 2023-01 | £6.99 | +17% |
| 2024-06 | £7.99 | +14% |
How Much Have You Paid The Athletic?
How Much Have You Spent?
Select when you first subscribed to The Athletic:
£523.20
Approximate total spent since Jan 2019
vs Inflation
The Athletic prices have risen 2.0× faster than inflation since 2019.
Related Price Histories
Frequently Asked Questions
How many times has The Athletic raised its price?
The Athletic has raised its price 3 times since 2019. The current price is £7.99/month.
When was the last The Athletic price increase?
The most recent The Athletic price increase was in June 2024, when the price changed (Current price) to £7.99/month.
Is The Athletic getting more expensive?
Yes, The Athletic's price has increased 60% since 2019 — 2.0x faster than UK inflation over the same period.
How do I avoid the next The Athletic price increase?
You have several options: lock in an annual plan (if cheaper), use our cancellation guide to trigger a retention discount, or switch to a cheaper alternative.